This survey, however, adds interesting and limiting dimensions to that finding. Local TV which for the purposes of this survey includes both televised broadcasts and local television websites is the most popular source for the two topics that almost everyone is interested in—weather and breaking news.
Positive effects[ edit ] Social surrogacy hypothesis[ edit ] Current research is discovering that individuals suffering from social isolation can employ television to create what is termed a parasocial or faux relationship with characters from their favorite television shows and movies as a way of deflecting feelings of loneliness and social deprivation.
Jaye Derrick and Shira Gabriel of the University of Buffalo, and Kurt Hugenberg of Miami University found that when an individual is not able to participate in interactions with real people, they are less likely to indicate feelings of loneliness when watching their favorite TV show.
This benefit is considered a positive consequence of watching television, as it can counteract the psychological damage that is caused by isolation from social relationships.
Educational television Several studies have found that educational television has many advantages.
The Media Awareness Network  explains in its article "The Good Things about Television"  that television can be a very powerful and effective learning tool for children if used wisely.
The article states that television can help young people discover where they fit into society, develop closer relationships with peers and family, and teach them to understand complex social aspects of communication.
Similarly, while those exposed to negative role models suffered, those exposed to positive models behaved better. Minow spoke of the "vast wasteland" that was the television programming of the day in his speech.
Complaints about the social influence of television have been heard from the U. They complain that, because of the popularity and considerable viewership of CSI and its spin-offs, juries today expect to be 'dazzled", and will acquit criminals of charges unless presented with impressive physical evidence, even when motive, testimony, and lack of alibi are presented by the prosecution.
Milton Shulmanwriting about television in the s, wrote that "TV cartoons showed cows without udders and not even a pause was pregnant," and noted that on-air vulgarity was highly frowned upon. Shulman suggested that, even by the s, television was shaping the ideas of propriety and appropriateness in the countries the medium blanketed.
He asserted that, as a particularly "pervasive and ubiquitous" medium, television could create a comfortable familiarity with and acceptance of language and behavior once deemed socially unacceptable.
Television, as well as influencing its viewers, evoked an imitative response from other competing media as they struggle to keep pace and retain viewer- or readership.
The research was conducted with 30, people during the period between and This contrasted with a previous study, which indicated that watching TV was the happiest time of the day for some people. Based on his study, Robinson commented that the pleasurable effects of television may be likened to an addictive activity, producing "momentary pleasure but long-term misery and regret.
Some scientists believe that release of high amounts of dopamine reduces the amount of the neurotransmitter available for control of movement, perception of pain and pleasure and formation of feelings.
These effects include obesity, language delays, and learning disabilities. Physical inactivity while viewing TV reduces necessary exercise and leads to over-eating.
Language delays occur when a child doesn't interact with others. Children learn language best from live interaction with parents or other individuals.
Children who watch too much television can thus have difficulties starting school because they aren't interested in their teachers.
Children should watch a maximum of 2 hours daily if any television. The mouth grows slack and the lips hang open; the eyes take on a hypnotized or doped look; the nose runs rather more than usual; the backbone turns to water and the fingers slowly and methodically pick the designs out of brocade furniture.
Such is the appearance of semiconsciousness that one wonders how much of the 'message' of television is getting through to the brain. Children who watch more than four hours of television a day are more likely to become overweight. Media violence research Legislators, scientists and parents are debating the effects of television violence on viewers, particularly youth.
Fifty years of research on the impact of television on children's emotional and social development have not ended this debate.
However, other authors   note significant methodological problems with the literature and mismatch between increasing media violence and decreasing crime rates in the United States. A article in Scientific American suggested that compulsive television watching, television addictionwas no different from any other addictiona finding backed up by reports of withdrawal symptoms among families forced by circumstance to cease watching.
A longitudinal study in New Zealand involving people from childhood to 26 years of age demonstrated that "television viewing in childhood and adolescence is associated with poor educational achievement by 12 years of age".
However, recent research Schmidt et al. Numerous studies have also examined the relationship between TV viewing and school grades. For example, a recent long-term outcome study of youth found no long-term relationship between watching violent television and youth violence or bullying.
Public service announcements including those paid for by governing bodies or politiciansnews and current affairstelevision advertisementsadvertorials and talk shows are used to influence public opinion. The Cultivation Hypothesis suggests that some viewers may begin to repeat questionable or even blatantly fictitious information gleaned from the media as if it were factual.
Considerable debate remains, however, whether the Cultivation Hypothesis is well supported by scientific literature, however, the effectiveness of television for propaganda including commercial advertising is unsurpassed. The US military and State Department often turn to media to broadcast into hostile territory or nation.
This offers otherwise ignorant viewers, who may not read about politics elsewhere, the opportunity to access current or historical political views, for example. Another interesting facet of the introduction of television to the political scene can be observed in the infamous Kennedy-Nixon presidential debate of Although the actual influence of television in these debates have been argued over time, the recent studies of James N.
Druckman, previous professor at the University of Minnesota, determined that the visually-based television may have allowed viewers to evaluate the candidates more on their image including perceived personality traitsthan previous popular mediums which allowed the transmission of voice alone.
Termed "viewer-listener" disagreement, this phenomenon may still affect the political scene of today.Oct 19, · The Learning Network | What Role Does Television Play in Your Life and the Life of Your Family?
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By Shannon Doyne October 19, . Newton N. Minow. Television and the Public Interest. delivered 9 May , National Association of Broadcasters, Washington, DC. The social aspects of television are influences this medium has had on society since its inception. The belief that this impact has been dramatic has been largely unchallenged in media theory since its inception.
However, there is much dispute as to what those effects are, how serious the ramifications are and if these effects are more or less evolutionary with human communication. the importance of television in our modern society The thinking that television is doing more harm than good to the modern society is clear indication of narrow mindedness.
I may sound conclusive and harsh but please permit me to air my views to erase the wrong impression people have been creating in recent times wherein television is said to. Starting a television career can be daunting but there is help available. The RTS supports those wishing to study at university through its bursary schemes, but if it's hands-on experience you're after, broadcasters and production companies offer a variety of training schemes for entry-level candidates.
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